Babyview 3D Prenatel Imaging Pickering: Spotlight on Business
I am proud to announce the next installment of PKP Spotlight on Business! A very warm welcome goes out to Babyview.ca. Located in Pickering this wonderful business gives us an insight on what they offer for new parents at this exciting milestone in their lives! 3D Imaging!
Your Name: Cheryl Gerelus
Your Company: BabyView 3D Prenatal Imaging
Your Website: www.babyview.ca
Your Email: info@babyview.ca
Tell us a bit about yourself and how the idea of BabyView was started?
I have been performing diagnostic ultrasounds since 1990. The first time I saw a 3D baby photo was 9 years ago and I was stunned! I could not believe that the little black and white fetuses I had been assessing all these years looked so real! I was amazed at how developed the features were, even in babies as young as 23weeks. Suddenly, I no longer thought of them as fetuses but as babies, and I became fascinated with the technology that allowed me to observe them in the womb with such incredible detail.
I remember thinking, if I feel this much joy watching a baby that isn’t even mine, imagine how it would feel for the parents-to-be! Thus, the reason BabyView was “born”
Why is BabyView so much better than other ultrasound locations?
As with any service industry, it is the people providing the service that distinguishes one like business from another. Essentially, the technology and equipment used to produce 3D images is the same from location to location. It is the friendly, personalized service that BabyView provides to every person that walks in the door that puts BabyView miles ahead of the other locations. My team and I love what we do, we have a lot of fun and we all share in the celebration of the parents and their families and friends. BabyView is not a large franchise where moms are just another scan, as I mentioned before, I consider BabyView an extension of myself and I personally oversee every aspect of it.
What is the best part of your job?
It’s really hard to think of what I do as a job! To me a job implies work and very rarely do I associate words such as joy, happiness and excitement with the idea of work. I usually think of BabyView as my “baby”, it was born of me and it’s very much a part of me, my life and the life of my family. What is the best part of BabyView? Not only am I able to bring inexplicable joy to expectant parents and the families waiting to welcome their new little baby, but it also provides me with great satisfaction and fulfillment, it gives me a sense of purpose. I am really proud of BabyView !
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Before and After: Post processing help
I frequently get asked about my work. About the workflow and how you get from point A ( taking your a picture) to point B ( the final result). So I thought today would be a good time as any to help you and explain a few simple steps what I do. So let's start with a simple image. Attached here is one from a recent newborn session. This is straight out of the camera. Or in a photographers lingo SOOC. So let's start with an image. These twin brothers were in studio a few weeks ago. My studio set up consists of a single Elinchrom Octabox. I use an awesome bean bag that the little ones lay on. I absolutely love it. By far one of my best investments for the business. The bean bag is from Shoot Baby.
This set up was pretty simple. Babies were laying on the throw, a space heater off to the side. It's VERY important that while photographing newborns, they are kept warm, comfortable and full tummies. It makes ALL the difference in your images. My lighting was off to the side at a 45 degree angle from where I was ( straight overhead babies) After a few test shots, I decided to raise up the octabox slightly higher so that baby B ( on your right) wasn't in too much of a shadow from his older brother.
Camera settings were 1/125th, ISO 100 ( I always keep at this when shooting with studio lighting) and I used my 50mm 1.4. My f/stop was at 5.6 here.
SO here is my SOOC.
It's important to me to get a good exposure as best as possible in camera. The more you practice with your camera and get to know your settings, the easier this will be. Benefits of doing so will allow you to cut your post processing time down drastically! Therefore creating a smoother and quicker workflow for your business.
Seen above, image is not too bad, however here is the final image I created for mom and dad.
Sweet isn't it? Ok let me tell you how I got here. I opened the image up in Adobe Lightroom and adjusted the white balance. Babies had a slight bit of jaundice so I needed to remove some yellow in the skin tones. Once done, I exported to Photoshop. I still use CS3 ( have an upgrade just not got there yet lol) Why do I need to export? Because I need to convert my files from my camera into a DNG format. I do 90% of my work in PS vs LR. After I've opened up the image in PS I can then do any cropping and editing I would like. I crop all my images to an 8x10 format. Once done, I knew I wanted to lighten the image some more. I added an curve layer to the image and increased ever so slightly. Again, the more you work with your images in Photoshop, the more your eyes will be trained to know what looks good and what doesn't work.
Since I already adjusted the white balance on this image, and when I lightened it I wanted to add a slight bit of color back into the babies skin. The lighter an image is, it tends to wash out your tones. In order to do this I again added a layer adjustment and increased my saturation to 3-5%. Can't remember exactly. Almost done! From here I used an action called "Clarify". I always use this as a layer so that I can go back and adjust as needed. I never leave it at 100%. For me I can easily tell a digital image over a film one. The clarify action was run about 25% I believe. And voila! My finished product.
Mom and Dad loved this image so much they used it for their Birth Announcements as well as a gorgeous 16x20 Canvas to hang in their home.
If you enjoyed this post, that's awesome! I will be posting more content that will be helpful to you as well as educational. Should you have any questions please don't hesitate to ask!
Drop me a line at petraking@rogers.com
Thanks a million and chat soon!
P