Breathe in Life_Business Branding Photoshoot_Oshawa_Durham Region_Branding_Photographer_Petra_King_Photography
We recent’y had the opportunity to work with my next client Beth who is just about to launch her website Breathe in Life right here in the Durham Region. Beth needed something light and airy to reflect her Brand and help to promote herself in our community. She specializes in core energy and therapy for the mind, body and spirit. She offers sessions for individuals as well as couples.
Beth knew that taking on a big and exciting project she would need some assistance so she hired the ever clever and awesome people over at AJ Creative to help her with the website. If you are needing some help in that area with your business go check them out! Alicia and her team are wonderful and will help make your to do list seem less daunting!
Beth’s Branding session was a 2 part. We did some in studio of a more lifestyle setting and some in her space in Whitby. I am excited to see how her website will come together for her. Meanwhile here are some sneak peaks from our session together!
Beth, All the best with your new venture. We can’t wait to see your new site live! Thank you so much for coming in and sharing your passion and presence with us. We wish you all the best and I am sure our path’s will cross again in the near future!
~
If you are looking to schedule a Business Branding Photoshoot, reach out and contact us. Our availability is almost sold out for the remainder of 2019. But we can’t wait to meet you and share your passions and help you grow in our community!
Wishing you all an amazing start to the Fall season. Till next time, keep growing, networking and helping one another. It’s what we are here for and it’s what makes this local community the best!
Personal Branding: Nothing to wear_Oshawa_Durham Region_Toronto_Personal_Branding_Photographer_Petra_King_Photography
Earlier this week I posted over on Instagram about the most frequently asked question when it comes to Personal Branding Sessions. “What to wear?” I have nothing…help! ;)
Breathe and relax lol..it should not be complicated and stress you out! My advice to you is to wear what makes you feel good and put together. There is no need to pull your hair out over it. However in the same breath you want to represent yourself as authentic and professional as possible. You are selling yourself. Your Brand and your Service.
Style yourself as you normally would and when in doubt I am here to help. If you choose outfits and or clothing that you don’t normally wear and are uncomfortable and stuffy…trust me…that will show in your photographs too lol.
Be you! Smile and relax. You got this!
During my Personal Branding consults we go over what to expect, needs, visions, settings and the overall “feel” of your session you need. Maybe you are rebranding? Maybe just starting out. Whatever the reason, I am here to walk you through things. A Pinterest Link will be sent to you for a reference guide ( if you need it) on clothing options and tips for your niche.
I also suggest when in doubt, come with a change of outfits. Sometimes once in studio or on location the vibe does a 360 and you’ll change your mind. At the end of the day, yes clothing plays a huge part but it’s YOU we are focusing on. Your STORY and what YOU have to offer. Let’s not get too consumed with trends and the latest fashion fad.
5 Tips to help plan for your business: Oshawa_Durham Region_Branding_Photographer_Petra_King_Photography
Hello and good day to you!
I do hope that this post finds all of you well and in good spirits?
I decided to blog this next topic vs posting on Instagram as there was much more to be said on this platform. Don’t worry I will link it back over for you just in case you miss this here.
Planning for your business especially when it comes to content and what to share is something that we all struggle with at times. We brainstorm, have mastermind sessions and meetings with others to inspire us. I mean some days the posts and content just come naturally. Other’s not so much.
Below are some tips and a FREEBIE at the end of the post so hopefully it can help ease your workflow a little better too
Planning ahead of time means that your content will be consistent and valuable. Plus you’ll be able to see what’s needing the most attention at that time and how to schedule more time for other tasks. Thus relieving yourself of the stress and panic that comes with what to talk about and share/post. Remember value added over posting content just for the sake of posting is key.
Here are 5 tips that can help:
Make sure your blog posts are your 1st priority. Blogging has certainly make a comeback and is crucial for businesses these days. Its important to have a home base or hub where clients can turn to so they can hear your voice, see your work in more details and of course it’s awesome for SEO. You can always drive your traffic over to your social media platforms and vice versa.
I mentioned earlier about posting quality over quantity. Please note that you do NOT need to be pushing out one post per day to be successful or to bee seen. Rather, it’s better to start off slowly and with dense quality content that will actually be beneficial to both your client and customers.
Consistency. Are you sick of hearing about this word yet? It is ok! You will get used to it and soon enough things will become second nature. Build that “know, like,trust” factor. Try to put your content out the same time weekly. This will help your audience relate to you, become familiar with you and you will become a reliable source for them. Do your best. But I get it…life happens and we all fall short some days.
Batching your day. Love it? Hate it? Prefer to multitask like you work on Wall St? By working in chunks of time if you can. for me, this has been the best way to prioritize my business to do list. You can always set aside specific days for certain tasks ie: blogging days, social media/scheduling days, editing days, production days etc etc…. If you can’t do a whole day due to interruptions or life in general, then do 1/2 a day. By divvying up the work load into batches of similar tasks we can spend less time as possible on things and reduce the ping pong effect of going from task to task.
Recycle your content. The brilliant thing about Social Media is that not everyone will be able to see you content at the same time on all of your platforms. It’s just not possible to hit everyones feed with just with just one platform. So…recycle. Use content you posted months ago on one and share to another platform. This way you’ll also be seeing things fresh and reaching all your new followers who have jus joined you too!
Bonus…you won’t have to reinvent the wheel with content for each post too! Pretty sweet right?
As mentioned here is a content planning FREEBIE that will hopefully help you to plan your content and be better organized to schedule your content. These are just examples but feel free to customize them on your own!
Till next time,
P
5 Tips How To Hire A Brand Photographer: Oshawa_Toronto_Durham Region_Brand_Petra_King_Photography
In a sea of Photographers, how do you know who is right for you? There is so many things to consider when you are thinking about a Personal Branding shoot. Here are 5 tips to consider to make the process a little less daunting.
Set a Budget: as the saying goes, you get what you pay for. Not all photographers are equal. Do your research and save your pennies. It will be worth it!
Research: that aside, just because someone has high end pricing that isn’t to say they are right for you. Fine someone who resonates with you and goes above and beyond to help YOU bring your vision to life. Look for the connection and trust. If you aren’t “feeling it” more along.
Come Prepared: make a list of photographs you need done. Having a general idea of what you need photographed to help launch yourself forward is key.
Hire: Book your photographer. Plan for your session and leave the rest up to the photographer. They should provide you with a guide or list of things to make your photoshoot go smoothly. Ask lots of questions and be honest. The more you know, the easier the process is for both parties.
Post Shoot: Use your new content and images wisely. Plan your social media posts, create blog posts, update that website and share what makes YOU unique with your fresh new content. Most importantly…plan on booking another one for the next quarter or season. Planning ahead minimizes the stress and frustration of where do I go next? What do I need to share and how will your next client find you.
In addition to the few tips above, here is a quick download that you are welcome to use as a reminder of the things to consider when planning. Remember I of course want the very best for you too!
Enjoy and till next time!
Vintage Collection: Durham Region and Toronto Photographer
A little on the personal side. It's been a while since I have shared anything that directly pertains to me so thought it was about time to do so. Having been in the industry for a little more than 9 years I have grown a love and appreciation for collectibles pertaining to photography. However most don't scratch the surface for what I'd like to share with you. You see about 2 years ago I was gifted some vintage camera's. While most think of them as being musty, scratched, worn and weathered and not operational, I on the other hand know that they have captured memories for people. To know that they were used with loving hands before being thrown away in the attic or basement. Makes me wonder how many actuation's were actually clicked on these little guys. From Kodak Brownie's to Zorki's, here are just a few that I own, that make me happy. I love them just as is..aged with character.
Saving the best for last, this little beauty holds a special sentimental value to me. This is a Petri camera. Purchased back when he was 16/17 yrs old by my Dad. This was his first camera in Barbados! It came in the original leather case, has the original strap and all working parts. It smells of salty Bajan air and all round oldness lol. Check out the lens, yep it works. But it even has little grains of sand that you can see visible around it. I would love to get some film for it one day and have shoot for fun. the funny story is Dad sold it to a friend back in 1969 and than emigrated to Canada. As the years past, and technology allowed us to reconnect with old friends, he purchased it back from his friend. So cool that it was still around for him to do that. Needless to say you can understand why it holds a special spot for me.
So whether you have old or new, iPhone or top of the line...use your equipment to the best you can. Capture those memories and make sure to document the little things in life that make you smile. I have a long list of people that I love to do this for on a regular basis. This my friends is a privilege, an honor and you mean as much to me as my own family. Thank you!
See you all soon,
Luv,
P
xo