Personal Branding: Nothing to wear_Oshawa_Durham Region_Toronto_Personal_Branding_Photographer_Petra_King_Photography

Earlier this week I posted over on Instagram about the most frequently asked question when it comes to Personal Branding Sessions. “What to wear?” I have nothing…help! ;)

Breathe and relax lol..it should not be complicated and stress you out! My advice to you is to wear what makes you feel good and put together. There is no need to pull your hair out over it. However in the same breath you want to represent yourself as authentic and professional as possible. You are selling yourself. Your Brand and your Service.

Style yourself as you normally would and when in doubt I am here to help. If you choose outfits and or clothing that you don’t normally wear and are uncomfortable and stuffy…trust me…that will show in your photographs too lol.

Be you! Smile and relax. You got this!

During my Personal Branding consults we go over what to expect, needs, visions, settings and the overall “feel” of your session you need. Maybe you are rebranding? Maybe just starting out. Whatever the reason, I am here to walk you through things. A Pinterest Link will be sent to you for a reference guide ( if you need it) on clothing options and tips for your niche.

I also suggest when in doubt, come with a change of outfits. Sometimes once in studio or on location the vibe does a 360 and you’ll change your mind. At the end of the day, yes clothing plays a huge part but it’s YOU we are focusing on. Your STORY and what YOU have to offer. Let’s not get too consumed with trends and the latest fashion fad.

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Branding Session: Makeup with Mer

Meet Mer..aka Meredith! This gorgeous firecracker and mama has something to share with you all. She has been using an awesome line of products and makeup for a few years now and decided to take the plunge with going into business. Makeup with Mer was launched as a mobile makeup and skincare service using LimeLife by Alcone.

We launched her service with a Branding Session that she came into the studio for and focused on what her services were, what she loves about these products and how passionate she is about sharing them with you. She is a wealth of knowledge and will help you to design a skincare regimen best suited for you. She shared that all products are chemical free, cruelty free, vegan and paraben free.

So if you are in the market for trying something new or just looking to be educated a bit more while getting your makeup professionally applied, head on over to her Instagram page @makeupwithmer1 and reach out to her. Alternatively, you can also follow her along on Facebook Makeup with Mer’s Beauty Boutique.

Personal Branding Sessions are those that can be designed to be whatever you’d like them to be. You and your brand are unique. While your niche may be something that other’s do, there is only ONE of you! People want to hear from YOU and to participate in your business. Sometimes they just don’t know how. Show up, get personal, open up and share the real life about you. Chances are, your clients will love you for that and even relate better with you. By building that connection, it opens doors and forms bonds for the future. You just never know where that will take you. Trust me and have fun!

Wishing you all the best Meredith and look forward to seeing you again soon!

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Fitting it in: Lifestyle Fitness Branding Shoot

Meet Denise!

This beautiful mother of 2 came to me last month to refresh some headshots needed so she could launch a new business. Denise is a busy Fitness Instructor and Nutritionalist and has created a new extension of her business that caters to our online community as well. Introducing Fit In The Now! An online Digital Magazine for Women’s Health & Wellness. Not only was I honoured to be a part of this awesome new venture for her, but it is something that resonated with me as well. We all do our part to stay active and healthy. More importantly I love seeing people succeed.

Portrait sessions with me are not simply a hired job. But rather, if it’s art and work that I am not passionate about …I spend my time on things that I do love! So to be asked to partake in this special and exciting shoot for Denise I couldn’t wait!

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I know most of my clientele are women, either just starting their family or are in the throws of tantrums or teenagers.. Fit In The Now is a cool online resource that delivers content that is real, factual and no BS. Something that applies to everyone in a positive, no drama and motivating environment. We ALL need more of this right? So representing herself in this new leg of her business was meant to be real, honest and standing strong for what her passion is. From the workout at the gym, straight to the kitchen to meal prepping to the Editor in Chief of her new venture we wish you all the luck Denise.

P.S. Go give her a follow…she shares out healthy NON Keto receipes every week on Instagram (see below). You can also find them on her website. Delicious and gives you the nutritional breakdown too!

You can find her on Instagram over at @fitinthenow OR @deniseferreira.fit

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