5 Tips to help plan for your business: Oshawa_Durham Region_Branding_Photographer_Petra_King_Photography

Hello and good day to you!
I do hope that this post finds all of you well and in good spirits?

I decided to blog this next topic vs posting on Instagram as there was much more to be said on this platform. Don’t worry I will link it back over for you just in case you miss this here.

Planning for your business especially when it comes to content and what to share is something that we all struggle with at times. We brainstorm, have mastermind sessions and meetings with others to inspire us. I mean some days the posts and content just come naturally. Other’s not so much.

Below are some tips and a FREEBIE at the end of the post so hopefully it can help ease your workflow a little better too

Planning ahead of time means that your content will be consistent and valuable. Plus you’ll be able to see what’s needing the most attention at that time and how to schedule more time for other tasks. Thus relieving yourself of the stress and panic that comes with what to talk about and share/post. Remember value added over posting content just for the sake of posting is key.

---

Here are 5 tips that can help:

1. Make sure your blog posts are your 1st priority. Blogging has certainly make a comeback and is crucial for businesses these days. Its important to have a home base or hub where clients can turn to so they can hear your voice, see your work in more details and of course it’s awesome for SEO. You can always drive your traffic over to your social media platforms and vice versa.

2. I mentioned earlier about posting quality over quantity. Please note that you do NOT need to be pushing out one post per day to be successful or to bee seen. Rather, it’s better to start off slowly and with dense quality content that will actually be beneficial to both your client and customers.

3. Consistency. Are you sick of hearing about this word yet? It is ok! You will get used to it and soon enough things will become second nature. Build that “know, like,trust” factor. Try to put your content out the same time weekly. This will help your audience relate to you, become familiar with you and you will become a reliable source for them. Do your best. But I get it…life happens and we all fall short some days.

4. Batching your day. Love it? Hate it? Prefer to multitask like you work on Wall St? By working in chunks of time if you can. for me, this has been the best way to prioritize my business to do list. You can always set aside specific days for certain tasks ie: blogging days, social media/scheduling days, editing days, production days etc etc…. If you can’t do a whole day due to interruptions or life in general, then do 1/2 a day. By divvying up the work load into batches of similar tasks we can spend less time as possible on things and reduce the ping pong effect of going from task to task.

5. Recycle your content. The brilliant thing about Social Media is that not everyone will be able to see you content at the same time on all of your platforms. It’s just not possible to hit everyones feed with just with just one platform. So…recycle. Use content you posted months ago on one and share to another platform. This way you’ll also be seeing things fresh and reaching all your new followers who have jus joined you too!

Bonus…you won’t have to reinvent the wheel with content for each post too! Pretty sweet right?

As mentioned here is a content planning FREEBIE that will hopefully help you to plan your content and be better organized to schedule your content. These are just examples but feel free to customize them on your own!

Till next time,

P

Branding Session: Makeup with Mer

Meet Mer..aka Meredith! This gorgeous firecracker and mama has something to share with you all. She has been using an awesome line of products and makeup for a few years now and decided to take the plunge with going into business. Makeup with Mer was launched as a mobile makeup and skincare service using LimeLife by Alcone.

We launched her service with a Branding Session that she came into the studio for and focused on what her services were, what she loves about these products and how passionate she is about sharing them with you. She is a wealth of knowledge and will help you to design a skincare regimen best suited for you. She shared that all products are chemical free, cruelty free, vegan and paraben free.

So if you are in the market for trying something new or just looking to be educated a bit more while getting your makeup professionally applied, head on over to her Instagram page @makeupwithmer1 and reach out to her. Alternatively, you can also follow her along on Facebook Makeup with Mer’s Beauty Boutique.

Personal Branding Sessions are those that can be designed to be whatever you’d like them to be. You and your brand are unique. While your niche may be something that other’s do, there is only ONE of you! People want to hear from YOU and to participate in your business. Sometimes they just don’t know how. Show up, get personal, open up and share the real life about you. Chances are, your clients will love you for that and even relate better with you. By building that connection, it opens doors and forms bonds for the future. You just never know where that will take you. Trust me and have fun!

Wishing you all the best Meredith and look forward to seeing you again soon!