5 Tips to help plan for your business: Oshawa_Durham Region_Branding_Photographer_Petra_King_Photography
Hello and good day to you!
I do hope that this post finds all of you well and in good spirits?
I decided to blog this next topic vs posting on Instagram as there was much more to be said on this platform. Don’t worry I will link it back over for you just in case you miss this here.
Planning for your business especially when it comes to content and what to share is something that we all struggle with at times. We brainstorm, have mastermind sessions and meetings with others to inspire us. I mean some days the posts and content just come naturally. Other’s not so much.
Below are some tips and a FREEBIE at the end of the post so hopefully it can help ease your workflow a little better too
Planning ahead of time means that your content will be consistent and valuable. Plus you’ll be able to see what’s needing the most attention at that time and how to schedule more time for other tasks. Thus relieving yourself of the stress and panic that comes with what to talk about and share/post. Remember value added over posting content just for the sake of posting is key.
Here are 5 tips that can help:
Make sure your blog posts are your 1st priority. Blogging has certainly make a comeback and is crucial for businesses these days. Its important to have a home base or hub where clients can turn to so they can hear your voice, see your work in more details and of course it’s awesome for SEO. You can always drive your traffic over to your social media platforms and vice versa.
I mentioned earlier about posting quality over quantity. Please note that you do NOT need to be pushing out one post per day to be successful or to bee seen. Rather, it’s better to start off slowly and with dense quality content that will actually be beneficial to both your client and customers.
Consistency. Are you sick of hearing about this word yet? It is ok! You will get used to it and soon enough things will become second nature. Build that “know, like,trust” factor. Try to put your content out the same time weekly. This will help your audience relate to you, become familiar with you and you will become a reliable source for them. Do your best. But I get it…life happens and we all fall short some days.
Batching your day. Love it? Hate it? Prefer to multitask like you work on Wall St? By working in chunks of time if you can. for me, this has been the best way to prioritize my business to do list. You can always set aside specific days for certain tasks ie: blogging days, social media/scheduling days, editing days, production days etc etc…. If you can’t do a whole day due to interruptions or life in general, then do 1/2 a day. By divvying up the work load into batches of similar tasks we can spend less time as possible on things and reduce the ping pong effect of going from task to task.
Recycle your content. The brilliant thing about Social Media is that not everyone will be able to see you content at the same time on all of your platforms. It’s just not possible to hit everyones feed with just with just one platform. So…recycle. Use content you posted months ago on one and share to another platform. This way you’ll also be seeing things fresh and reaching all your new followers who have jus joined you too!
Bonus…you won’t have to reinvent the wheel with content for each post too! Pretty sweet right?
As mentioned here is a content planning FREEBIE that will hopefully help you to plan your content and be better organized to schedule your content. These are just examples but feel free to customize them on your own!
Till next time,
P
5 Tips How To Hire A Brand Photographer: Oshawa_Toronto_Durham Region_Brand_Petra_King_Photography
In a sea of Photographers, how do you know who is right for you? There is so many things to consider when you are thinking about a Personal Branding shoot. Here are 5 tips to consider to make the process a little less daunting.
Set a Budget: as the saying goes, you get what you pay for. Not all photographers are equal. Do your research and save your pennies. It will be worth it!
Research: that aside, just because someone has high end pricing that isn’t to say they are right for you. Fine someone who resonates with you and goes above and beyond to help YOU bring your vision to life. Look for the connection and trust. If you aren’t “feeling it” more along.
Come Prepared: make a list of photographs you need done. Having a general idea of what you need photographed to help launch yourself forward is key.
Hire: Book your photographer. Plan for your session and leave the rest up to the photographer. They should provide you with a guide or list of things to make your photoshoot go smoothly. Ask lots of questions and be honest. The more you know, the easier the process is for both parties.
Post Shoot: Use your new content and images wisely. Plan your social media posts, create blog posts, update that website and share what makes YOU unique with your fresh new content. Most importantly…plan on booking another one for the next quarter or season. Planning ahead minimizes the stress and frustration of where do I go next? What do I need to share and how will your next client find you.
In addition to the few tips above, here is a quick download that you are welcome to use as a reminder of the things to consider when planning. Remember I of course want the very best for you too!
Enjoy and till next time!